Did you know that nearly 7 in 10 small businesses will spend more than half their networking time on social media networking sites this year? Pretty amazing actually. Although, a majority of small business are still in the experimental phase, these businesses need to better understand how to use these tools to drive business and connect with new customers to remain competitive. If you are joining social media, as a locksmith, here’s three things to know.
1. Choose Carefully, then Follow Through. Remember that to realize the Return on Investment (ROI) of social media, you must pick the right platform for your company. Then, put in the time. Consistency is crucial, and it is not a weekly or even daily project. It’s an ongoing conversation in real time.
2. Join social media sites where your customers are. Expand your presence across multiple platforms. Start by ensuring your company information is listed accurately and professionally. Services such as Yelp, Manta, Yellow Pages, and Google Places may list information about your business whether you’ve created a profile or not. It’s up to you, the owner, to ensure your company’s logo, messages, links, etc. are all up-to-date and reflective of your brand image. Make sure you claim the profiles that mention your business, and then be consistent in the branding image across all platforms and networks.
3. Engagement is key. If you are looking for value in your quality of work (and to prove you are not one of the Locksmith scammers), then jump on social media and start marketing your business one-to-one. Listen to your followers/friends (your community). Customers disclose a lot of information about themselves and you, as a small business, have the opportunity to collect valuable insights. These little nuggets of information can improve your services, maximize your marketing strategies and ultimately help you sell more. Interaction is crucial on social media for continuing engagement with your customers. Take the time to reply to questions, jump in on conversations, solicit feedback on sites where your customers are, and watch the increase of traffic to your business.