Regardless of how big your shop or your company is, maintaining customers is critical. If you are a one-man-mobile shop, it’s just as important to impress customers as a multi-technician multi-van brick-and-mortar shop.
Your best customers are also your brand advocates. With a little extra effort, you can take better care of them and bring in more business. Apply the 80/20 rule by pulling some effort from customers who frankly aren’t worth it and apply it to wowing your best customers instead.
1. Make real small talk
2. Provide an instantaneous response
3. Sweat one tiny thing
4. Identify what they need
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