If you are reading this article, you are probably either debating on a Facebook Page for your business, or you have already decided to make one but don’t know where to start. This will be a 4-Part Series on navigating social media in the locksmith industry and Part #1 starts with our Guide to Facebook Pages.
Step 1 – Create a Page / Use setup wizard
To create a page, you have two choices: You can use your own already established Facebook account (the easiest) or start a brand new account. If using your own personal Facebook Account, log-in to your account from a computer. On the left column of your personal Facebook page, there is a section called “Pages” and within there, there should be a selection to “Create Page” or facebook.com/pages/create.php. There will be a prompt for the Facebook page wizard which will walk you through setting up your page.
After you’ve entered all of you basic information about your business continue through the rest of the setup wizard to add your business branding or logo, hours of operation, website and phone number. Remember the more details you can include the better, but remember you can always return to customize it later down the line.
Step 2 – Send Invitations to Your Connections
Once you’ve got your business page’s essential details typed in, (i.e., address, phone number, short paragraph about the business, hours, website address), start sending invitations through Facebook to your friends to “Like” your page. The idea here is to get friends and customers to provide your business with social proof of your service, so don’t be shy.
Step 3 – Express your services in detail!
Ever receive a call for a service request that you don’t provide? Or ever thought of how many calls you are not receiving because potential customers do not know you offer that type of service? Your Facebook Page offers a solution to both of these questions. Use the “Long Description” text area to provide more information about your business. Provide details of what type of service you offer, and details are important. Don’t sum it up by saying “Automotive”, what does that mean to the consumer? Explain you can code and cut automotive keys for (fill in the blank for make/model).
Step 4 – Turn Customers Into Likes
Now that you’ve fine-tuned your Facebook page to the way you want it, consider running specials for those who have “Liked” your page. Good PR is to thank your customers, so if you receive positive feedback or a Like, reply to their post.
Step 5 – Engage your audience
Find out what makes your audience tick, experiment with ways to get them involved, and develop a genuine page that can’t be reproduced. If you do that, you will have something so unique, genuine and honest, your prospects, customers, and audience won’t be able to find it anywhere else.
© Copyright IDN, Inc.
Kathleen Kempf is the Marketing Manager at IDN-H. Hoffman and Kwame Shorter is the Digital Communications & Website Specialist at IDN, Inc.