Steve Jobs, co-founder of Apple, was one of a kind. He had a skill at selling just about anything he set his mind to, pushed his employees (probably) too far, and got the job done regardless of issues that stood in his way. As odd of a character as he was, he did bring all of us lessons in life – though most of us really thought about them further after he passed away.

Steve Jobs

Love for your company, people, and products
We have all had bad jobs at some point in our lives. Over time, you should ask “Am I in the right job for me? Have I found the right company?” Only you can answer these questions. If you know you are in the right profession, and if you are reading this article, you are probably a locksmith or work with locksmiths. If you are the owner of the shop, love your company, your employees, and the products you sell.

Bozo’s should be left at clown school
Anyone you work with who saps energy from you and the best people at the company, they need to go away. Bozo’s make poor decisions, and if they become the boss make even worse decisions.

You can’t do it all yourself
Sometimes you have to hit rock bottom to realize you can’t do it all. It happened to Steve jobs when he was fired from Apple, and then came back with less outbursts and less hostility. You need people, you need talent, and your people need to feel inspired and accountable. Let them succeed and fail on their own.

Put yourself in the other person’s shoes
If you want to sell an idea, a product, a service – put yourself in the other person’s shoes. For Steve and Apple, Steve thought of a product that no one knew they needed it until they had it, and then they couldn’t live without it.

Be the best at your niche
You can have the best idea in the word, but it won’t make anyone  think of it unless you find a way to get it in front of people.  If you have something good, people will be able to find you through the internet. Just don’t overprice it or you won’t sell anything.

Redefine the Game
Don’t just beat your competition – think different to create a new game. Look at all the products on the market today for locksmiths. Now, think back to the 50’s and 60’s at the products available. Sure some of the greatest products that began years and years ago are still a “classic” (i.e. the SFIC Core, the Padlock, even the Key), but even Classics get upgrades.

Stay Healthy
Locksmiths, take care of yourself. If something doesn’t seem right, don’t wait to get advice from a doctor, go get it checked out. Then, don’t ignore the advice. Steve Jobs ignored his doctors serious advice. If he had actually listened, he may actually still be alive, though we’ll never know.

Be proud of the work you are doing
Let’s be honest, there are a lot of dishonest Locksmiths in this world. Sadly the bad reps are what sticks in the mind of the general public. But you don’t have to sit back and let it happen. Stand up for the Locksmith, show the world that there are honest locksmiths who can help solve a problem, keep a family safe, keep a hospital within regulation, etc. Don’t get disconnected from what happens in this industry. Fight the fight, be honest, and over time, you will reach that high bar.

© Copyright IDN, Inc.

Kathleen Kempf is the Marketing Manager at IDN-H. Hoffman