An interesting article on how to listen from Sure, you’re probably already skipping this article thinking you are a great listener… but are you?  Overlooking how important effective listening skills really are, has costly consequences. Listening is the key to managing the mood in a business.


The article reads “As business owners find themselves dealing with increasingly informed customers thanks to the explosion of technology, it becomes even more critical that they truly listen.” It continues to explain the issue of the internet offering pricing for everything at your fingertips. Small-business owner’s competitive advantage is no longer found in lower prices, but it is in the art of listening and offering the service behind your product.

A few tips:

  1. Forget outdated advice
  2. Interpret what you hear
  3. Clarify what you heard the other person say
  4. Ask open-ended questions
  5. Validate what you heard

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Kathleen Kempf is the Marketing Manager at IDN-H. Hoffman.