Today, it is even more critical for the lock and security professional to completely change any negative perception by giving the ultimate in courteous, knowledgeable service.
It is the “best of times, it is the worst of times.” But whatever time it is, don’t call 2013 “The Year of the Locksmith.”
Times are tough for the local locksmith dealer. The person who used to call you, the woman locked out of her car, desperate for help, checks her smart phone and calls the first locksmith she sees, an 888 number promising 15 minute service for $15. And the guy who comes is not the skilled professional in business for 15 or 30 years. No, it’s the guy showing up in an unmarked car, charging $289 or $315 or whatever he can get away with, to do a simple five-minute car opening.
Fake locksmiths, listed on the top of the search pages, whose mission is to trick and swindle scared people locked out of their cars and homes, aren’t the only problems for today’s real locksmiths. How about runaway health insurance costs for your employees or expensive vehicle maintenance, including the exorbitant cost of gas? What about getting your company name known in the crowded clutter of the public eye?
This was an excerpt from The Locksmith Ledger, written by Arnie Goldman. Read the full article, on The Locksmith Ledger’s website. Arnie Goldman is president of IDN-Hardware Sales, one of the IDN network of companies and a member of SHDA, the Security Hardware Distributors Association.
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